The Art of Community, Second Edition
Now with 25% new content.
Strong cultures help people support one another, share their passions, and achieve big goals. Such cultures of belonging aren’t just happy accidents - they can be purposefully cultivated, whether they’re in a company, a faith institution, government agency or among friends and enthusiasts. Drawing on centuries of wisdom, the Art of Community lays out seven time-tested principles for growing enduring, effective and connected communities. This book is a guide for leaders seeking to build a vibrant, living culture that will enrich lives.
Winner — Nautilus Silver Award, Business & Leadership
Reviews
Alan Price, Founding Director, the Global Leadership Initiative at Harvard Business School and author of Ready to Lead
“Powerful, practical, and inspiring…emerging or veteran leaders who integrate these principles will build communities that are more resilient, passionate, and harmonious in the face of adversity and uncertainty.”
Jacquelline Fuller, Former President of Google.org
“The Art of Community draws us in with both research and stories that deeply resonate with our hunger to belong. It’s a pragmatic guide to build a web of friendships and a community of warmth, authenticity and purpose.”
Thomas A. Kolditz, PhD, Brigadier General, US Army (ret) and Director, Ann and John Doerr Institute for New Leaders
“The Art of Community is a brilliantly intentional, well composed plan for engaging and developing communities. This book is both an inspiration and a field guide for those who wish to connect deeply with others and build the communities our world so desperately needs.”
Sally Blount, Michael L. Nemmers Professor of Strategy and former Dean, J.L. Kellogg School of Management, Northwestern University
“With intentionality, wisdom, and reverence, Vogl reminds us how to build, nourish, and celebrate the sacred gift of belonging. In an era when humankind is rediscovering the power and need of community, Vogl’s is a welcome voice.”
Building Brand Communities
An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences. This is a comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement. Learn More
Winner - Axiom Business Book Gold Medal
Reviews
Eric Schurenberg, CEO, Fast Company & Inc.
“In an increasingly lonely world, Building Brand Communities provides a well-lit path to authentic community. The book brims with easily relatable anecdotes from organizations on the front lines of innovation. In the media world, you are only as good as the user communities you build. It’s not easy. But if you follow the lessons imparted by Charles and Carrie in this noteworthy book, you can be very good indeed.”
Melody Biringer, Founder and CEO of Women in Tech Regatta
“As an advocate for women in tech, I know that communities benefit from diverse and fresh perspectives. The lessons and stories presented by Carrie and Charles provide a clear vision toward truly authentic communities and a powerful map to build them.”
Marcus “djWHEAT” Graham, Director of Creative Development, Twitch
“Brands looking to create or tap into their true communities need to know that it is a journey. If you don’t know your way, you’ll need a wise guide, and you will find none better than Vogl and Jones.”
Ben Casnocha, co-author (with Reid Hoffman) of #1 New York Times Bestseller The Start-up of You
“For too long, we’ve used the term ‘brand community’ as a lazy shorthand for ‘customers.’ Jones and Vogl provide fresh insight into the powerful ways that brands can authentically connect us.”
Storytelling for Leadership
All great leaders - whether veteran CEOs, new entrepreneurs, change agents or clergy - achieve their success by inspiring others. Inspiring others depends on creating an emotional connection with stakeholders - often achieved through the stories we tell to others. Distilling seven story elements from centuries of wisdom, this book is a practical and concise guide to teach leaders how to present authentic, emotionally resonant stories that specifically serve their leadership roles, create connections, and move others to action.
Reviews
Cynthia Wade, Academy Award Winning Documentary Film Director
“Vogl’s latest book is essential reading for all of us…Truthful storytelling has never been more important than it is now.”
Brittan Heller, Carr Center for Human Rights, Harvard University
“This is a must-read for change makers. Charles Vogl helps us tell the stories that matter.”
Vincent Stanley, Patagonia’s long-time chief storyteller
“Charles Vogl draws on the work of Joseph Campbell and screenwriter Robert McKee as well as his own deep experience as an activist and filmmaker to define - and break down - the critical elements of how to convey a good story.”
Alastair Ong, Founder & CEO, Greensouls Shoes
“Charles helped me communicate real and honest passion for the world changing work I'm committed to. I'm so thankful I know how to share my emotion with others when it counts.”